OUR MISSION
Skincare doesn’t have to be complicated – At Maemae Pure, we are committed to creating products that are gentle, honest, and deeply restorative and healing.
Our Story
Hello and welcome! I’m Naomi- wife, mum to three, and the hands behind Maemae Pure.
We live tucked away in the beautiful Motueka Valley, where we homeschool our kids, and spend our days immersed in nature, adventure, and family life.
What began as a simple, homemade remedy for myself and my own children quickly became something more- a way to help others, especially those struggling with dry, reactive, or sensitive skin. The more I shared it, the more I realised just how many people were searching for gentle, honest skincare that actually worked.
I believe in the importance of going back to how skincare used to be — simple, natural, and made from real ingredients our ancestors would recognise. Tallow has been used for generations to nourish and protect the skin. We don’t see it as a trend, but as a return to what has always worked.
We keep things simple- each balm is made with 99% pure grass-fed tallow, blended with a few nourishing oils to enhance its healing benefits. We’re proud to be small-batch makers, and we carefully process our tallow at home from start to finish.
Unlike others who rely on pre-processed fat, we start with raw, whole tallow which means we are able to hand select only the highest quality fat. This extra level of care ensures our balm is as pure and nutrient-rich as possible, and this is what truly sets us apart.
Our mission is to offer natural, effective skincare that’s deeply nourishing, and always crafted with integrity and genuine care. It brings me so much joy to help others find a product that truly helps them and I'm glad you're here!


Deeply Hydrating
Absorbs easily to replenish & lock in moisture.

Gentle Healing
Naturally calming for sensitive & irritated skin.

Pure & Natural
Made with organic ingredients & free from synthetic additives.
What Our Customers Are Saying
Trusted by thousands of Kiwis
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